For almost two years now, the investing community has been talking about one sector mainly: Medtech. However, there will come a day (and I think that day is not far away), when it is going to be out of the limelight, and that’s why everyone is looking for the next shining start.
When it comes to promising industries that are only likely to see exponential growth within the next few years, foodtech is perhaps a prime example these days. Foodtech provides an amazing haven for new investors looking to get their start, and for the reasons we are going to discuss later in this article, it may just turn out to be one of the most profitable industries currently at the palm of these investors’ hands.
My name is Ofir Bar. As an investor, I already have decades of experience with lucrative start-ups, technological innovation, global real-estate, up and coming industries, and other sectors. Let me tell you just why I believe that foodtech is going to be the next big thing.
An Unfortunate Truth
Let’s just get right into it; planet Earth is in a big mess right now. And no, I’m not talking about the pandemic here. Concerns are growing about issues such as climate change, pollution, food shortages, overpopulation, etc. Leading scientists from all over the world have been raising the red flags for a while, citing natural disasters such as flooding, earthquakes, droughts, and so on, as proof that something bad is happening to the planet.
This is where foodtech comes in. Foodtech may be one of the few solutions already developed for some of the challenges we face, the main one being food shortage. It may even be the difference between life and death for millions of people.
It’s no surprise that governments are now beginning to massively invest in foodtech, and I, as well as many of my peers, think that foodtech companies are going to explode in terms of value in the next few years.
The Race for a Superior Alternative
The race to create an alternative to meat, which will resemble it as much as it can, is still going strong. As of yet, nobody has been able to come up with an all-around solution. Some have managed to imitate the texture, the taste, the appearance and the general feel - but not one has managed to reach perfection, yet (and the emphasis here is on “yet”).
The recent “impossible burger”, which was cited as being the next big thing, ended up being overshadowed by the “sensational burger”, and it seems that no matter what developers do, there is always room for improvement.
However, given the demand and the billions of dollars that are being funnelled into research, this industry seems to have much potential for the future. This naturally links back to our previous point. Manufactured food may be the only suitable route for sustenance in the future, but in addition to this, it has become a go-to choice, not only for vegetarians and vegans.
A Health Revolution
Obesity is becoming more and more of a concern throughout the whole world, especially in the West - and this is where foodtech can once again come into play.
While the magnitude of this issue is not new to the scientific community, the so-called “health revolution” has recently been boosted once again. If experts in foodtech are able to manufacture products we all love but don’t do our bodies a lot of good, such as cakes and cookies, only from natural and healthy ingredients - oh, what a wonderful world it would be…
Not only would millions of people switch to this healthier alternative (assuming the price difference is tolerable), they could end up taking an enormous amount of market share. As you can see, foodtech truly does provide an amazing opportunity for opportunistic investors, and more than that, it is going to play an incredibly large role in society in the future.